Photographer - Emmanual Giraud
It’s a slow burn, a non disruptive evolution, somedays lovin’ is a tiny piece of everything you love about being Australian.
I find inspiration in the warmth of the sun, the saltiness of the sea, a deep consideration for our embracement of the landscape and environment and what ties us back to this.
I’m forever carrying a scrap book and looking for snippets of the somedays lovin’ girl around me. My debut collection is a mash up of everything I’m loving, deep textural feather plumages, an obsession with vintage lace and a slight respectful nod to Slim Arrons who has the innate ability to capture divine private moments and then make them frozen in time…" - Jaye Leigo, Designer
The campaign shoot for the new Spring/Summer 2010/2011 Collection is beyond breathtaking.
The earthy-hippy-free-spirit vibe is evoked strongly throughout..
and almost makes me want to ditch all my jobs and live on a secluded beach somewhere for the Summer...
..if I didn't love my work so much that is!
and is soon going to be available on the MARKET HQ Online Store (launching next week- 6th OCT!)
The music featured is by an emerging band from Stockholm, Wild At Heart...they are freaking awesome.
So get your Lovin' on!
HAPPY WEDNESDAY GUYS !
LOVE
XXX