Whom Can You Trust?

If you want the real scoop on new anti-aging ingredients or treatments, whom or what can you trust?



You can do your own basic research as I do.



For example, when considering a new cream or lotion, start by skipping past all the marketing hype and read the ingredient list. If you come upon an ingredient you don’t recognize, use your Internet browser’s search box to find a definition. I usually type “define ‘x’”.



That should bring up an actual definition rather than a list of products that contain the ingredient. Paula Begoun has a very good ingredient dictionary on-line. Wikipedia often has very helpful info. Paula’s book Don’t Go to the Cosmetics Counter without Me and Milady’s Skin Care and Cosmetic Ingredient Dictionary are also good reference sources.



When a new anti-aging ingredient first hits the market, you need to dig a bit deeper. In such cases, you have to evaluate the clinical studies and scientific research supporting the ingredient’s anti-aging properties.



For this you need a bit of statistics knowledge and an understanding of what makes a credible study. See my blog entry for May 29.



If this is more effort than you want to put into selecting your anti-aging products or treatments, ask someone you trust.



Tags: anti-aging products, anti-aging research, anti-aging ingredients